64% of consumers want more glass packaging

A new research study has shown that 64% of customers expect more foods and beverages to be available in glass.

The Glass Packaging Institute (GPI) released data from EcoFocus revealing that consumers expect glass packaging from brands promoting healthier ingredients.

The data points to an emerging trend in how consumers define healthier products, with expectations extending beyond ingredients to the packaging itself.

The nationally representative survey was conducted from May to June 2026 and included responses from 4,046 American adults.

As well as 64% of consumers wanting more glass jars and bottles, 72% of organic food buyers wish more foods and beverages were available in glass.

Furthermore, 72% of the surveyed group believe foods and beverages with healthier ingredient lists should also use packaging materials they consider healthier.

60% also expect natural and organic brands that promote healthy ingredients to use glass packaging.

Scott DeFife, President of the Glass Packaging Institute, said: “These findings affirm what we have long known.

“Consumers trust glass and want more products packaged in it.

“The demand is there, and brands have an opportunity to respond.

“Consumers are looking at more than the ingredient list.

“They expect the packaging to reflect the health and quality a brand stands for.

“Glass helps brands deliver on that expectation.”

The research also revealed that glass packaging is a more trusted material for consumers.

59% of the survey reported that glass is the only material they trust to not have to worry about chemicals, while 54% said they changed what they buy to avoid packaging that might introduce unwanted chemicals into their foods or beverages.

Additionally, younger shoppers have higher expectations, with 69% of Millennials and 63% of Gen Z expecting brands that promote healthy ingredients to use glass packaging.

This article was originally published in Glass International.